We are a team!
In 2021, a group of humans and furry people, experts in the dairy sector, animal lovers and eager to create a pioneering product "๐บ๐ฎ๐ฑ๐ฒ ๐ถ๐ป ๐ฆ๐ฝ๐ฎ๐ถ๐ป" had a great idea! This is how our company Dairypet and the brand YowUp! with the first range of fat-free and lactose-free yogurts in Europe, made to improve the well-being of your furry dog.
Carlos Granjel. CDO
I analyze, classify and convert all the data from YowUp! in exact statistics, prescriptive and predictive models to help in the strategy. What has been working in the "machine room" and making everything work, even those "necessary" things that are not seen.
Bachelor of Labor Relations, specialist in "pa-pe-les" and with experience in advisory, consulting, public administration and human resources.
I have the talent to charm cats and dogs. In a couple of seconds and a glance, I can translate their barks and meows, we understand each other!
Depending on the day I have, I'm more of dogs or cats. For example: Mondays are a dog day for me. But my heart is shared 50% and 50% for each one.
Fan of paddle surfing, hiking, climbing and running.
My YowPhrase: โWow, I love it!โ
Pablo Gomez. CEO
My mission is to take YoWUp! to the end of the world. Manager, commercial, strategist, business development and new products, I maintain relations with investors and shareholders, marketing... I am a "multi-legged" who does not stop!, inside and outside of Spain.
I have a degree in Labor Sciences, a postgraduate degree in financial law and an expert in executive management of food companies. I have been running dairy industries for more than ten years, managing brands such as Clesa, Feiraco, Unicla and Almond Breez, among othersโฆ
I have the talent to serve as a pillow for my two cats -Sosukiรฑo and Arale- and very soon a new canine friend.
A fan of tender dog and cat looks, sports on the beach, surfing and running.
My Yow Phrase: "Dogs can't talk, that's why they don't say I love you, they just show it."
Jose Luis. CFO
You can call me โExcelmanโ, the person in charge of making sure the numbers add up and I keep strict control of expenses. My favorite time of the day is accounting time and the joy of income. Passionate about animals with a big furry family.
My two dogs, Pin and Pan, wake me up every morning with their particular bark of โJosรฉ Luis, Yow Up!โ and my kittens Twist and Rocky are specialists in purring at sunset.
I have the talent to learn new professions, I don't stop! Pharmacist, nutritionist, orthopedist...
My Yowphrase: โThey say that training animals is complicated. Mine, it only took one look, to educate meโ.
Miguel Gonzรกlez. PRC
I am in charge of institutional relations. I master all languages, human, bark and meow. My challenges are to execute strategy plans, contact the media, organize events and analyze opinions, among many other tasks.
Forest engineer with experience in real estate management. My talent of "being very dog" has helped me put my skills as a dog trainer into practice. I am currently participating in the national Agility championship and I am taking a course on dog proprioception.
Lover of nature, of Machado "walker, there is no path, the path is made by walking" and of my inseparable companion Mus, my favorite furry friend.
My Yow Phrase: "Suuupeerrrrr"
Andrรฉs Olmedo. CRDO
I am 50% chemist and 50% chef. Responsible for designing the recipes for YowUp! My challenge is to find the perfect combination between yogurt, natural ingredients and creaminess. My experience in the sector is infinite, I have spent my entire professional life between fermented dairy products, lactobacillus and streptococcus.
My experience in the sector is infinite, I have spent my entire professional life between fermented dairy products, lactobacillus and streptococcus. I have a gift for adapting the products to the needs detected in the design; what has been โthe genius that fulfills wishesโ. That's why I'm great at the development, production and industrial implementation of YowUp!
In my free time I enjoy nature, I have a photographic eye to capture the coolest landscapes.
My YowFrase: "Of course, they are going to love it!"
Isabel Varela. ADMON
Administration Manager; with a special touch for the financial and accounting part. I am also in charge of executing the complex world of exports, logistics and orders. Fortunately, we have a wonderful team of external collaborators who โgive us a helping handโ in advice.
Graduate in Business Administration and Management, with a Master in Auditing and Accounting.
I was born in one of the most magical towns in Spain, Portomarรญn, and I have a marked Lugo character that is 100% rich. For 10 years, I have lived in one of the cities with the most Yow in Spain; my dear Pontevedra. Here I met Sushi, it was a michi match, a story of love and rescue.
I love cats, their memes, purrs, their ability to ignore humans... They are wonderful! My latest acquisition: #OjeteDeGato, a mandala book for coloring cats. My heart also has room for dogs. I admire their loyalty, intelligence and how they wag their tails to greet us.
Reader, walker, cook, gardener and country cyclist. These are my professions in my free time.
My YowDeseo: create the first octopus yogurt for cats.
Antonio Caballero. Export Manager
Responsible for the export department with a great challenge: to make the 900 million dogs and 600 million cats in the world fall in love with YowUp! I manage and provide commercial support; I am in charge of searching for new strategic points on the planet and researching international trends that enrich the range of products.
I have training in international trade, I am a globetrotter and I have native wisdom in multilingual languages โโsuch as American English and German; but my favorite is cat language. Since he was little, he already had the skills to manage international issues. At just 9 years old, I managed to convince my parents (with just the right amount of emotional blackmail) to adopt my best feline friend, Nemo. After a few months living in Pontevedra, I got my cat to move with our family to the US, specifically to Chicago and Miami, where we spent years accompanying my father in his new professional stage.
I am PTV (Pontevedra for Life) and GTV (Gato for Life); For more than 20 years I have been sharing purrs with my Nemo in my homeland. Fan of the meows of the feline world; I love the tranquility they bring and their personalities of independent beings and at the same time cuddly sleepy felines.
My passion for music is amazing. I am also a sound engineer, music producer, I sing and play guitar in a country group, Los Tรณnikash.
My YowWish: opening for the rockabilly group, The Stray Cats, with YowUp!