How did it all begin?

with an idea as simple as it is brilliant:
to create healthy snacks designed for dogs and cats.

In 2021, our team—made up of dairy experts, animal lovers and people keen to innovate—had a brilliant idea
.
We brainstormed, experimented and listened (yes, we have our own opinions too).
That’s how Dairypet was born, and shortly afterwards, YowUp!, a Spanish brand created with the wellbeing of all pets in mind.

Since then, we’ve been developing innovative products made with fresh, safe, high-quality ingredients that support their digestive, immune and bone health in a simple and delicious way.